About Us

Who are Theatre Thoughts?

Theatre Thoughts is a dedicated site to promote and share arts critique and offer a platform for advertising our thriving arts and culture industry. We aim to support the arts and culture sector, whilst striving to push for a richer and more inclusive industry. The site also features content from our own podcast, The Theatre Thoughts Podcast where you can hear one on one chats with creatives from the arts industry, as well as deep dives on some of the biggest shows to visit Australia.

We are growing day by day, with a dedicated Sydney and Melbourne team ready to meet the demands of promoting shows from professional stages, through to independent theatres and even the community theatre scene. We aim to share our honest thoughts in a fair way that reflects the themes and ideas being shown on stage, and how it reflects the diverse world we live in. From theatre, opera, comedy, dance, musical theatre, cabaret and Fringe Festivals, we go behind the scenes and get exclusive access for our readers.

Justin (he/they) is a freelance theatre reviewer, podcaster, and tour guide. Raised in Western Sydney, he always had an avid love for theatre and the spontaneous. They trained at the University of Wollongong, majoring in Acting and Performance Making graduating in 2013 before completing a Diploma of Education in 2014. 

Justin developed his writing under publishers such as Theatre People, ArtsHub, Limelight Magazine and Time Out before establishing his own theatrically focused business, Theatre Thoughts. In the world of videography, Justin has worked on TV and film sets as an actor, and behind the scenes in theatre as a director and stage manager. He currently schedules, hosts, records, edits, and promotes the Theatre Thoughts Podcast as part of the Broadway Podcast Network.

Work with us!

If you’re interested in contacting our team for promotion, interviews, or to join our team, head to the contact page or email Justin (Managing Editor) or Claira (Administrator) at theatrethoughtsteam@outlook.com.

Theatre Thoughts is an independently run online publication, and everything we do is funded internally. Therefore, we rely solely on donations and advertising revenue in order to continue publishing and creating the work we do. It is our aim that one day we can offer our writers a fee for the work they contribute to our site.

Here’s how you can make that happen:

Headline Position  (Leaderboard) 728×90 pixels for desktop and 320×50 pixels for mobile – This is the premium spot which is located at the top of the website and located on all posts on both desktop and mobile. We offer campaigns starting at one month, and bespoke campaigns for longer periods with discounts on offer for longer ads. 

Home Page Position (Standard Block Ad) 320×100 pixels for desktop and 32×50 pixels for mobile – A standard ad placement rotated through positions on our home page. We offer campaigns starting for a single month, and bespoke campaigns for longer periods with discounts.

Side Bar on All Posts (Standard Block Ad) 320×250 pixels for desktop – A standard ad placement located on the top position of all our posts on the website. We offer campaigns starting from two weeks, and bespoke campaigns for longer periods with discounts.

Who Visits Theatre Thoughts?

Theatre Thoughts reaches a wide demographic of users, with an average of 9,000 visitors to the website each month, with 68.5% being female identifying, and 31.5% being male identifying*.  Of these users, 82% reached us via desktop and 17% via mobile. Of these visitors, 35.8% were between 25-34yrs, 24.2% were between 35-44yrs, 15% were between 45-54yrs, 14.4% were between 18-24yrs and 6.6% were between 55-64yrs. Within Australia, 43.4% were visitors from Sydney, 24.8% were visitors from Melbourne, 3.9% were visitors from Brisbane, 2.8% were visitors from Adelaide, and 1.7% were visitors from Perth. 

On our Instagram, we reached an average of 330,000 users between May – August 2025, and racked up 2.1million views on Tik Tok between 2024 and 2025. We have a steady engagement of 792 followers on Facebook, and 368 subscribers on YouTube. We also have a dedicated newsletter that has recently been streamlined to Substack with 460 subscribers with an average email open rate of 52.3%.  These statistics are correct as of August 2025. 

*The system we use unfortunately doesn’t allow for selection of non-binary or other. 

You can also find a more detailed rundown of our services here.

Theatre Thoughts acknowledges the Traditional Owners and Custodians of the lands on which we work and pay our respects to Indigenous Elders past, present and emerging. We recognise that sovereignty was never ceded and acknowledge the ongoing efforts to recognise those who have come before.